Definition of ideal client: An ideal client is someone who finds the perfect solution to their problem or needs in the service or products that your company provides. The ideal client will be loyal to your company, frequently uses or buys your products or services, and is likely to recommend you to their friends and colleagues. NOW read that again. Are you able to describe all your clients in that way?
When you have a clear well-defined ideal client in mind it becomes far easier to focus your brand & market yourself to that specific audience. It also makes it a lot easier for those best-fit clients to find you.
Let’s keep in mind Dream clients are not the same as ideal clients. Dream clients are perfect without flaws and not very likely and that is what makes them dreamy. Your ideal client is someone who sees your value and is happy to pay your full fee, someone who is ready to get started. They are clients who follow and participate in your process and most importantly, treat you with respect.
How do I identify my ideal client??
In order to find your ideal client, you must first figure out exactly who your ideal client is and that means gathering data. The 3 most common types of data to gather are demographics, psychographics, and behaviors.
A Demographic profile is a collection of objectives, factual, and statistical data that represents your average ideal client.
A Psychographic profile focuses on attitude, aspirations, and interests. Lifestyle and other criteria. Unlike objective demographic facts, psychographics is more touchy-feely. It explains how clients think and what motivates them to take action and why they buy.
A Behavioral profile focuses on your ideal clients’ behavior such as: how they make decisions, when they make decisions, when they buy, and what they buy. It is about understanding how their actions or lack thereof are related to your offers and sales.
But what do you do when you don’t have access to this type of data? How do you identify your ideal client? Well, that’s simple;
Learn more about your favorite client(s) or the type of clients you want to work with and invest time and energy into getting to know them and understanding them on a deeper level.
"If you are marketing to everyone, you will end up appealing to no one"
Until next time,